Professor & Chair of Life Sciences Communication
College of Agricultural & Life Sciences
Dominique Brossard's research program focuses on the intersection between science, media and policy. Brossard studies the public opinion dynamics in the context of controversial scientific innovations, such as biotechnology, stem cell research, nanotechnology and nuclear energy. She is particularly interested in understanding the role of values in shaping public attitudes, and in cross-cultural analysis of these processes, with a special emphasis on the online environment.
- Public opinion, new media, and the perception of risks and benefits surrounding controversial science and technology
- The role of values in shaping public attitudes
- Cross-cultural analysis