In a free public seminar at 3:30 PM on April 29, in room 1115 of the Wisconsin Energy Institute, Life Science Communication Professor Dominique Brossard will speak about public attitudes toward scientific issues as it relates to energy and climate.
Brossard's research program focuses on the intersection between science, media and policy. Brossard studies the public opinion dynamics in the context of controversial scientific innovations, such as biotechnology, stem cell research, nanotechnology and nuclear energy. She is particularly interested in understanding the role of values in shaping public attitudes, and in cross-cultural analysis of these processes, with a special emphasis on the online environment.
In this talk, she will present insights from the science of science communication that should be used when communicating about energy and climate change related issues.