Sevie Kenyon: Deciphering the science you hear about. We’re visiting today with Dominique Brossard, Department of Life Science Communication, University of Wisconsin-Madison in the College of Agricultural and Life Sciences and I’m Sevie Kenyon. Dominique, how to people determine what’s real or not when they hear about science information?

Dominique Brossard: I think you ask an excellent question that all of us should ponder and so we tend to actually pick on the headlines that pique our curiosity and very often we fail to actually click on that headline and go to the bottom of the news story.

Sevie Kenyon: Dominique, do you have some tips for people reading science news?

Dominique Brossard: Yes, and I think that the one main aspect that we need to think about is that we need to go beyond the headline because very often media organizations make money when we just click and share something without, you know, potentially us reading it.