Bert Paris loves dairy farming. After more than 30 years, he’s beginning to transition the farm he operates near Belleville, Wisconsin, to his daughter, Meagan Farrell, who is excited about moving her family home to run it.

Despite years of terrible headlines about the dairy industry, farmers like Paris and Farrell are bullish on dairy because, despite chronically low and erratic milk prices, they’ve controlled their production costs with managed grazing. “Grazing, financially speaking, was the best thing I’ve ever done for my business,” Paris says.